AD Diaper Cream + Bayer

Bayer wanted a complete rebrand for their diaper rash cream A+D, which included new stills with updated logos and branding across a new website, and on all social media pages.

Over the course of two days, we created multiple ‘baby first’ scenarios featuring two adorable babies, to exemplify how much these little ones move around, and can do so without the worry of diaper rash.

The stills were used across all social platforms, and as click-through web banners, taking users to a rebranded site, featuring more of the stills. We also completed a video shoot simultaneously to round out the campaign.