Elysian Brewing Seasonal Campaign
Elysian Brewing, a Seattle-based brewery and part of AB InBev, wanted to create a series of stills that would serve as timely social media posts, in which they could react to various holidays and events during the year.
We created a stills campaign which leaned into summer specific and winter specific imagery. Using props, holiday cues, and evergreen locations and looks, the brand walked away with dozens of assets which allowed them to be reactive on social media in posting stills and memes.
The stills were used across all social media, and were adjusted with various copy, hashtags, or platform usage, allowing the brand to be reactive based on trends. This was our second stills campaign with Elysian
Stills by Matthew Shuck | www.MattShuck.com