Pedialyte + Abbott

Abbott US set out to complete a stills campaign featuring an average family, using Pedialyte in various situations. Over the course of four days, we created dozens of scenarios featuring various holiday themes, heat exhaustion, and hangover cues, to show how Pedialyte and new Pedialyte Advanced Care can help you function as your best.

The stills were used across all social platforms, and as click-through web banners, taking users to a rebranded site, featuring more of the stills. We also completed a video shoot simultaneously to round out the campaign.