Fanatics Clothing for the NHL

Fanatics recently became an official clothing dealer for the NHL, so to help them promote this occasion, we took to helping them build out a social media campaign at a Detroit Red Wings vs Toronto Maple Leafs game.

Using these two teams that are high in merchandise popularity, we tapped into various trends, including hard flash photography, to bring photo and video elements to life for use across social media and the Fanatics site.