MISSIONSQUARE

MissionSquare, a company specializing in retirement funds for first responders, was looking to get rid of their reliance on stock shots, and take some unique visuals of fire fighters, EMS, and police.

We worked with Level Agency, and helped them with their need for a stills campaign through casting, location sourcing, and full wardrobe and propping, in order to generate authentic stills for their website and social media. Over the course of three days, we leaned on these scenarios to help us capture real life moments with our talent.

The brand used the stills as a database of images they could post at any given time, allowing them to be more reactive towards their users. And because of the high number of stills we took over the three days, they have no shortage of imagery going forward.