California Almonds

The Almond Board of California set out to rebrand the public perception of almonds, in showing various individual leaders owning their every day.

Through the stills portion of this campaign, we set out to capture authentic moments featuring the influencers and their daily activities, including eating almonds! We sourced real inspiration through pre-interviews, which dictated what we shot and the scenarios we set up. The stills were used across various PR releases, web ads, branded sites, and all social media, and helped almonds regain their popularity as a favorite snack.