Elysian Brewing + AB InBev

Elysian Brewing, a Seattle-based brewery and part of AB InBev, wanted to introduce one of their signature brews, Space Dust IPA, in a big way.

We created a stills campaign which cast creative characters - the types of locals you might find in a dive bar, and threw them into interesting situations. We also took a street-photography, fly-on-the-wall approach towards the snapshots for more authenticity.

The stills were used across all social media, and were adjusted with various copy, hashtags, or platform usage, allowing the brand to be reactive based on trends. Overall a new audience was introduced to Space Dust IPA, and the wonderful regulars who drink it.