Grove · Teachers Trust Grove

Grove sells authentically green cleaning supplies, so we set out to show how Grove provides environmentally friendly products, while highlighting the benefits of using their box-to-door service.

We utilized real teachers, who teach sustainability inside their classrooms, to help show off the benefits of Grove’s products. After doing pre-interviews, we leaned on real statements from our teachers to help source our script. We also got a chance to feature real family members in showing their lives outside of the classroom. In addition to conceptualizing the creative and co-producing, my team provided the production. The spots were broadcast nationally and used across all social platforms.