California Almonds · Own Your Every Day
Using a variety of influencers, we set out to reposition almonds as the go-to healthy snack, while promoting natural, wholesome and quality almonds through leadership values.
Agency Porter Novelli came to us with the concept of exploring how various influencers own their every day (which would become the tagline of the campaign). In addition to directing + producing multiple spots, we produced and supplied the full production across four US cities over the course of one year. Tonally, we used pre-interviews with the influencers to help dictate the spots and reflect their real values and routines. The spots were used across all paid web media, including during the summer Olympics.
Client - California Almonds
Agency - Porter Novelli
Creative Development, Production, Post Production - Dessert Before Dinner
“When I am training to be my best, great choices lead to the happiest moments.”
— Kerri Walsh Jennings, Olympic Volleyball Player
“With the help of almonds, I can power through anything from sprints and drills on the field to media conferences and galas off the field.”
— Julie Ertz, U.S. World Soccer Champion
“I live my life making sure that I am spending my time doing what I am meant to be doing in this world.”
— Payal Kadakia. ClassPass Founder
“We’re incredibly passionate about creating spaces that allow individuals to be their best selves, but we can’t succeed if we’re not properly fueled at every step of the process.”
— Andy and Ashley Williams, HGTV Hosts
