Tile · Lost and Found

We produced a campaign centered around gifting a Tile during the holiday season, with an international roll out.

We collaborated with experiential agency DeepLocal to launch Tile’s new tracker, the Tile Sticker. DeepLocal developed the idea of using real Tile user stories to inspire the structure for the ads. We then worked with them in bringing the ideas to life.

Our team helped develop, produce, implement production, and complete post on three concepts for all social media platforms. DeepLocal then developed custom interactive vending machines which played the ads, and prompted users to give their own lost and found stories in return for a free Tile. We then directed and coordinated productions across three countries, which focused on the vending machine activations, culminating in more branded content featuring user submitted stories.