A+D Diaper Cream · Happy Changes Ahead

A+D Diaper Cream wanted to rebrand their image across all platforms through a series of spots and social media posts featuring millennial moms.

To solve this, we reached out to real millennial moms to source ideas for what big moments mattered most in their newborns’ lives. We then cast two real moms (and their adorable babies) to capture authentic and lighthearted moments. The spots were used as preroll across paid social media to drive moms to a rebranded website, which we also created a stills campaign for. In addition to directing, we produced and provided production + creative, and post production.