Bank of America · Power To

Bank of America wanted to create authentic pieces of content focused on women-led small businesses, to highlight their new campaign; What Would You Like the Power To Do?

We partnered up with two small business owners and their respective bankers to show how Bank of America offers personalized services, when it comes to supporting local businesses. Through extensive pre-interviews, we worked closely with the BofA team to shape narratives that personalized each businesses owners journey.

In addition to directing, we produced and provided production + post on each piece. The spots were used on targeted callout pages on the bank’s website and social media outlets as part of their ongoing campaign.