Caesars Entertainment · A Tale of Two Parties

Caesars wanted to show off the new amenities at two of their revamped properties; the LINQ and Planet Hollywood.

We pitched the creative of showing off amenities through a loose narrative at each property. We structured the spots as friends grabbing drinks, and women on a bachelorette scavenger hunt, to motivate showing off various portions of each hotel.

During the shoot, we did everything from locking off portions of active casino floors, to filming on a moving ferris wheel. Outside of directing and working on the creative, we also produced and provided production + post. In addition to the two hero spots below, dozens of cut-downs were created for social media, resulting in millions of impressions for the brand, and a renewed interest in their two properties.