Jack Link’s · Celebrate

Jack Link's wanted to give diehard fans a peek behind the scenes, proving their company culture is as weird as their front facing ads make them appear to be. Shot at multiple locations across South Dakota, Minnesota, and Wisconsin, this spot shows the full weirdness of the jerky making process. Working with real employees in active factory settings was a challenge we were ready to take on, as we used our comedic improv skills to be as flexible as possible when creating this hero spot + dozens of social media cutdowns.