FRSecure · The Menu

Cyber security companies have a hard time convincing mid-sized businesses that there’s a need to protect customers’ data. Unbeknownst to them, they are the most at risk for possible hacks.

With a limited budget, and the need for a quick turnaround, FRSecure wanted to lean into humor to talk to prospective, independently owned companies, showing that they need to protect their data. We developed the creative and completed production on a single :30 for web, as well as various cutdowns, which personified how accessible data is without protection. Production included creating dozens of edible props for the talent.