Carnival Cruise Line · Open Fun

To celebrate the launch of a new sailing route out of NYC, Carnival wanted to bring some of the Caribbean to their new port of call, in the middle of winter. Conceptualized by agency DeepLocal, they developed the idea of canning actual air from various islands, infused with locally inspired scents, and placed the cans in vending machines during an activation event in NYC.

We provided production and post, with the videos created at each island, as well as covering the kickoff event in NYC. Filming real people winning cruises was a highlight for us, as they came in from the cold to stop and smell the Carribean.