Elysian Brewing · Space Dust IPA

Elysian Brewing, a Seattle-based brewery, part of AB InBev’s group, wanted to introduce Space Dust IPA to die hard beer connoisseurs and new fans, while also showing how Elysian Brewing embodies Seattle grunge culture and a give-no-fucks attitude.

We worked with ad agency Tongal, and Elysian’s internal creative team + their brewmasters, to develop a script that uses deep-dive beer language. We then cast an unusual set of characters you’d find in your average Seattle grunge bar, threw heavy production design at a real dive bar, and created a national broadcast spot.

The hero 30 was accompanied by multiple cut-downs for all social platforms, and a full stills campaign.