BlueChew · Excitement

Chewable erectile dysfunction brand BlueChew wanted to take away the stigma of ED medication when used by 20-something guys, and hoped to promote the idea that taking BlueChew can help you have even better sex.

To solve this, we teamed up with social media influencer HammyTV to film a series of aspirational vignettes, throwing Hammy into a variety of weird situations. In addition to directing, we produced and provided the full production on six 30-second spots over a week-long shoot. While some shoots using influencers opt to keep things UGC style, we decided to elevate the production quality, to show how serious BlueChew was about their product.

The production resulted in over a dozen differentiated social media spots across multiple formats, that allowed the brand to stay on top of current trends, and release content when best suited. The hero 30s were accompanied by multiple cut-downs for all social platforms.