EBlock · You Made It Weird

EBlock, a Canadian digital automotive auction platform, wanted to create B2B ads to help push their launch into US markets. Their platform has a lot of great, albeit technical digital tools that needed to be presented in a clean and engaging way.

We conceptualized and pitched a campaign, showing two car inventory managers, competing for the same customers in a series of incredibly weird vignettes, in which they discover EBlock, turning their lives around. While most B2B spots can take a traditionally dry route, we flipped things around through the use of absurdity, heavy improv, and eccentric ways inventory managers compete.

In addition to directing, we provided production which yielded three hero B2B spots.