lululemon · Take the Bridge

Lululemon wanted to promote and sponsor an underground race, with social videos released in conjunction with the Boston Marathon.

We pitched the creative of following a brand ambassador for lululemon, who also was a runner. We documented his journey of running in Boston, and of his self discovery, combined with him joining the underground race Take the Bridge.

The race course is alerted to runners minutes before the start, with a start line being hand drawn as well. After filming, we turned around social content for the brand in under 24 hours, to allow lululemon to release videos in support of the Boston Marathon the next day.