Post Cereal · Crunchable Packable Snackable

Post Cereal wanted to introduce new Fruity Pebbles and Honeycomb Big Bite cereal snacks, with a focus on how they are a grab and go style snack, that’s fun for kids and adults. The snacks hadn’t hit the shelves, and we were put in charge to help craft the initial launch campaign, so we decided to take that literally.

We developed and pitched the initial creative, which included kids launching the product from a homemade catapult, flying across multiple screens, landing on other kids’ faces. We also wrote and co-developed the song during the initial creative, which led to recording studio sessions before the piece was shot.

We provided the production, while the Post team and agency participated remotely. The end result was a combination of 16 spots used across all social platforms, gaining millions of impressions.