Glade · Scenta Claus

SC Johnson set out introduce Glade’s new twist on seasonal scents, through creating videos to be used on an interactive website during the holiday season.

Agency DeepLocal came to us with the idea of using a robot to implement fun holiday traditions, based on what users entered via Glade’s new interactive website. In addition to directing, we provided production, producing multiple scenarios of our hero robot acting out various traditions, based off of user input, using data from Google analytics.

The result was multiple teaser videos on social media such as Pinterest and Instagram, which led users to the interactive website. Once there, users would answer a series of holiday themed mad libs, which then played a user specific video tailored just for them, promoting a specific scent.